Thought for the day:

“The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.”  John Foster Dulles

If you will read no further:

NEVER FILL OUT ANOTHER LONG-TERM CARE APPLICATION.

Westland Financial Long-term Care is now powered by the LTCi Partners national marketing group.  This means that we have MORE of the finest LTCi carriers and many increased commission rates.  We also provide the best training, the best back-office support and LTCi Partners proprietary Free Application Completion Service.  Your decision to choose Westland as your #1 source for conventional and linked benefit Long-term Care strategies has never been wiser.   Call Gene @ (800)238-8144 to discuss.

Thought for the week:

THE STORY OF ALLEN AND JUDY

Allen had been a very successful advertising executive in Philadelphia back in the 70’s and made a lot of money.  About 5 years ago at the age of 78 Allen was diagnosed with Parkinson’s.  If was manageable for a time, but after several small strokes as well, it got the best of him and today he is bedridden in his home with two health care professionals taking care of him every day from 6:00AM until 10:00PM.  This at a time when his investment portfolio is certainly not performing like it has in years past.  About 12 years ago I talked with Allen about putting MoneyGuard in his portfolio, but he assured me that would not be necessary.  Since I was not his advisor and he handled (very successfully) his investment portfolio himself, that was, basically, that.

As it has turned out, they probably have enough money to continue to pay the $110,000 per year that it has cost them for the past 2 years.  There is no way to tell how much longer he will need the care, but I can tell you that Judy is emotionally stressed.  Their portfolio is being significantly impacted by the need to pay his care bills.  And Judy still must pay the ongoing expenses of their home and cover her needs.  She is only age 70 and must look forward to a much-diminished financial situation for many years.

Had Allen taken my advice in 2000, he would have achieved the same investment income as he has now; but he would be receiving an additional $5000 per month, tax-free to help pay for his care, thus cutting the financial devastation to his portfolio in half.

Nobody wants to talk about insurance when they are healthy.  They can always self-insure.  But as soon as their health begins to fail, they become very interested.  Do your clients a favor.  Help them put a long-term care strategy in place before they know they will be using it.  Make 2013 the year that you take care of this with all of your clients.

They need more from you than just asset appreciation in the market.